Important Points to Keep in Mind Before Buying Corporate Gifts
Do you know? According to a study conducted by Forbes, around 80% of corporate gift buyers stated gifts have improved relationships with clients and employees.
The effectiveness of gift-giving among near and dear ones is well-known. It builds a stronger connection, evokes gratitude and spreads love. On the other hand, at the workplace, gift giving conveys the much-needed appreciation and recognition that often gets lost in the hustle-bustle within the workspace. Moreover, giving a well-thought-out gift not only expresses gratitude but also boosts brand reputation and most importantly, acts as a strong emotional rope for employees, clients & business partners to stay long with you.
However, giving out corporate gifts can be a tricky territory. You have to go through a series of turmoil such as how much to spend and what’s appropriate. But don’t stress as we have already done the legwork for you! Below are some tips and best practices for choosing the right corporate gift.
Plan in Advance
Given everyone’s busy schedule, it can get hard to keep up with the times when you need to convey your appreciation. This can take a toll on your professional relationships. Moreover, last-minute gifts can be a risky shot for it may not turn out as expected. So, make your work relationships stronger by planning ahead.
Useful Gifts
Among the many unwritten rules of corporate gifting, one is to give a useful gift. Nothing is more delightful than a well-thought-out and practical corporate gifts based on the recipient’s likes, interests and preferences. Besides, the best gifts are those that the person can use day in and out. Also, if you want to up your gifting game, personalised corporate gift ideas never go unnoticed or unappreciated. Give them a try!
Budgeting
Choosing a budget is a crucial step that should not be missed at any cost. Therefore, once you have figured out your key gifting moments and areas, roll out your gifting budget as cautiously and realistically as possible. Budgeting is a wise step to avoid overspending and shop wisely.
Never Compromise with Quality
Though you can compromise on the budget, but never on quality! The gifts you hand out to your professional family have a direct impact on your brand and its reputation, so you should not forget the importance of gift quality. Therefore, other than choosing tasteful and mindful gifts, your gift should be of high quality as well.
Consider Cultural Aspect
Another common corporate gift-giving conundrum is to pay heed to the person’s roots and background. After all, every workplace has employees, clients and customers from different cultural backgrounds. So, when looking for corporate gift ideas, it is important to consider the cultural traditions and norms of the recipient so that the gift does not offend them. For example, when in China, never wrap up a gift in white because as per the country’s customs & traditions, the colour is associated with death. Or in India and the Middle East countries, give the gift with the right hand.
Do Not Forget the Packaging
You must be aware of the fact the packaging of the gift is as important as the gift itself. Moreover, since the first impression is the last impression, a well-packaged gift will be well-received and leave a positive impression on the receiver. So, make sure to stand out with creative packaging.
Try to Deliver Gifts Personally
Nothing beats the feeling that comes with a human touch. So, if you are someone who works upon the principle of personal connection and also does not have a long list of recipients, you may deliver the gifts personally. The gesture will certainly move them and help you build a long-lasting business relationship. This will also reflect that you value the recipient’s association with your company.
We hope this post will make your corporate gift-giving easy and convenient. Besides, with the holiday season in full mode, it’s worth considering the aforementioned tips and tricks to have your gift-giving process go as smooth as possible.
